Corporate Media
Companies that produce media for training, promotions, and corporate communications are under pressure to increase efficiency and deliver content to a wider range of audiences and delivery devices. Maintaining and scaling multiple islands of storage to support the wide variety of media only complicates the situation. The Omneon media storage and processing platform provides these organizations with a highly-optimized system that consolidates storage and provides direct access for a broad range of applications, including non-linear editing for both Avid and Apple. Omneon is the only system that offers professional-quality SD and HD ingest and playout, in-system processing such as quality verification and transcoding, and highly scalable near-line storage for media applications. Every system is custom-designed to meet the exact workflow requirements of each customer.
With Omneon in place as a consolidated media platform, content is always available from the same location, and doesn't need to be moved around the network for editing and processing. Even final delivery via industry-standard distribution tools like Windows Media, Flash, IPTV, and content delivery networks is tightly integrated into the platform. Every time the system is scaled, all applications and users benefit.
- Explore Related Workflows
- Content Repurposing
- Studio Production
- Video Post Production
Content Repurposing
Corporate video production departments now have multiple deliverables. The days of being finished when the edit is exported are over. Today corporations are delivering sales, promotional and training material over private television channels, intranets, the Internet and even mobile delivery platforms. Scheduled channels are combined with scheduled streaming media and video-on-demand. And of course, each of these delivery platforms requires its own video format. To make matters worse, producers tend to perfect their edits until the last minute leaving precious little time for content repurposing and delivery.
By combining high-bandwidth storage and a high-performance multi-CPU grid architecture into one media storage and processing platform, Omneon presents a unique solution to today's repurposing workflow needs. The platform can perform many file-based quality verification processes simultaneously and transcode content many times faster than realtime without burdening the house network or adding digital islands. Content is verified, transcoded and re-verified in place on the Omneon media and processing platform.
Content Quality Verification:
File-based content verification now allows broadcasters to automatically check for a broad range of video standards and quality attributes without incurring the time or potential errors of a manual process. A file stored in the Omneon platform can be automatically checked for blockiness, black or repeated frames, pixilation, over saturation, and many more errors that can be introduced at almost any stage of content development.
Transcoding & Rewrapping:
Another outgrowth of web and phone delivery platforms is the need to transcode between video codecs or rewrap between media file formats to delivery network requirements. The Omneon ProXchange grid-powered transcoding engine handles these conversions automatically and far faster than alternative solutions that rely on separate appliances. That said, the Omneon platform is also compatible with virtually every brand of stand-alone transcoding solutions with direct backplane integration that optimizes access to stored content and minimizes traffic on the house network.
Optimized WAN distribution:
Omneon ProCast content delivery system accelerates, prioritizes, manages, and monitors WAN transfers. Fully integrated into the Omneon media storage and processing platform, ProCast uses either watch-folder or rules-based operations to insure the right content is delivered to the right destination when it's needed.
Studio Production
In complex, multi-camera studio production environments, the core technical requirements are the simultaneous and synchronous capture of the sources and the ability to edit that material as soon as possible in order to guarantee timely delivery of the final program. Given the live and spontaneous nature of the actual production, migrating to a file-based workflow has its challenges but can be well worth it in order to streamline the process and gain efficiency. With its wide support for production video formats and edit-in-place capabilities, the Omneon storage and processing platform can satisfy the capture and playout requirements, along with a shared edit environment. This unbeatable combination allows customers to use their best of breed NLEs to access and edit segments of the show even while those segments are still being recorded – a tremendous improvement in efficiency.
Video Post Production
Corporate production facility managers are battling cost and staffing challenges by adding Apple Final Cut Pro edit stations to their traditional Avid edit environments, but they resist purchasing and managing separate islands of storage for each application. The Omneon storage and processing platform provides centralized storage that can easily scale to meet the growing bandwidth and capacity requirements of mixed edit environments. The platform also empowers editors to share content and leverage sequences between Apple and Avid edit systems. While the Omneon platform provides robust ingest of a wide range of compressed video formats, facilities also can work with standard Avid, Apple, or third-party ingest tools.
While many corporate video programs are now transmitted over private television networks, content is also delivered to employees and customers on-demand or streamed over the Internet. Transcoding and Web streaming applications integrate directly with the Omneon platform as central storage, further streamlining the storage topology and allowing future investment in infrastructure to be amortized across the entire production workflow.
